What it’s about

Organizations, brands, and leaders operate within a dense landscape of resonance.
Climate issues, resources, working conditions, diversity, language, sponsoring, and engagement generate impact –
across communities, markets, and media.

IMPACT profiling focuses on this impact:

Which values come to the forefront?
Which alliances strengthen profile, trust, and room for action?
Which groups feel addressed, and which remain at a distance?

IMPACT profiling shows:

effects on climate, people, spaces, and the public sphere,
touchpoints where engagement connects and generates resonance,
stances that become visible in decisions, projects, and cooperations,

Who I work with

IMPACT profiling addresses actors with real echo:

Owners, boards
Executive leadership
Associations, foundations, NGOs
Cultural and educational actors
Those responsible for brand, communication, sustainability, DEI, sponsoring
Individuals with reach in media, purpose-driven influencing, activism, sports, and culture

Common denominator:
visible responsibility for issues that extend beyond one’s core business.

Typical triggers

Building or sharpening an impact or engagement strategy
Tensions around climate, justice, diversity, safety, language
Selection of cooperations, sponsoring, partnerships, and funding lines
Aligning sustainability, DEI, communication, and brand into a coherent line
Preparation for public campaigns, critical debates, or high expectations from communities
Development of roles for thought leadership, purpose-driven influencing, and activism within corporate or institutional contexts

IMPACT profiling provides a situational picture that shows which topics credibly belong to the profile,
which formats generate impact, and where boundaries make sense.

How I work

Profile work emerges from analysis, dialogue, and observation – across communication, leadership, space, and program design.

I work along four lines:

Profile & stance
self-image, values, priorities, internal lines of conflict
Language & imagery
word choice, narratives, campaigns, social feeds, keynotes, claims
Structure & decision paths
roles, responsibilities, weighing logics in sensitive topics
Touchpoints & alliances
partners, projects, events, funding structures, community relations

Neurodivergent perception

Impact emerges where climate, people, money, and language intersect.
Decisions resonate through teams, communities, and the public sphere.

Neurodivergent perception senses tensions, dissonance, and fields of resonance early:
atmospheres in committees, reactions in spaces, undertones in campaigns,
frictions between engagement and lived reality.

This perspective is consciously integrated into my work.

More on this under NEURODIVERSITY on this website and in my podcast UNFRAME THE BRAIN.

Results and impact

IMPACT profiling creates orientation in the public arena:

clear stance on climate, diversity, justice, and responsibility
stronger alignment between projects, partners, and target groups
recognizable connection between business model, brand, and engagement
greater robustness in tense phases, as profile, language, and decisions follow one line

The result:
less reactive justification pressure, more deliberate shaping of one’s role in societal debates.

Cooperation

The following formats are options that can be combined, adapted, or expanded depending on context.

Leadership & Comms Impact Briefing
focused classification for executive leadership, communication, sustainability, DEI
Impact Profile Reading
profile analysis for a brand, organization, or individual with strong public presence
Impact & Responsibility Scan
view on engagement fields, cooperations, sponsoring, and their impact on profile and credibility
IMPACT Strategy Workshop
joint work on stance, language, guiding principles, and decision logic for future engagements

Scope, depth, and pacing emerge through dialogue – aligned with context, target picture, and framework.

Call to Action

Request IMPACT profiling

For an initial step, three points are sufficient:

Starting point
current context, thematic fields, and axes of tension
Target picture
which clarification, alignment, or role takes priority
Framework
organization or individual, reach, timeframe, budget horizon

On this basis, I outline a profiling mandate or format with scope, approach, and investment –
concise and ready for your decision.